Case studies in inbound and content marketing that bring to life what simple marketing does with inbound marketing, blogs, content marketing, digital marketing and more. Mar 04, 2016 having received over 70 case studies from 30 digital marketing agencies and brands, shortlisting was a tough task. We all can use content marketing to get our business on track or to move forward. Case study solutions are available by going to the contact page and sending a note requesting them. Brand building through customer service this case, set in 2008, attempts to analyse how to build brand in a hyper competitive industry like consumer durables industry where brands matter the most and marketing efforts matter even more. Finding the right digital marketing agency isnt easy. Case studies youll find a few of our most recent digital marketing projects below.
Comparative case studies often incorporate both qualitative and quantitative data. Marketing case studies, online marketing real world. These are mainly our digital marketing and social media services related case studies. Check out case studies for real results from real online marketing campaigns that weve launched. There are so many things to think about, like whether the agency can actually deliver on their promises or if theyll drain your cash every month with no return. Concern and responsibility for marketing must therefore permeate all areas of the enterprise. Over the years, we have evolved and incorporated new and exciting services.
We strongly suggest our potential clients to use this information as a tool to help them make a wise decision in using our company for their online marketing. The case studies were identified by members of a thematic working group established by the bioeconomy panel to. Our follow through process involves putting together case studies from our client base and providing information to better promote what we do and how well we do it. Management case studies private landowner, charlotte, vt ctrl click to go to case study charlotte prior to treatment, the wooded areas were very heavily infested with shrub honeysuckles and common buckthorn and a few. Here are just a few examples of how companies were able to increase sales by implementing a few simple marketing strategies from haley marketing. Modify, remix, and reuse just remember to cite ocw as the source. Get unlimited access to all of our exclusive marketing resources. The installation of smart water meters in jansenville, in the eastern cape of south africa, has helped reduce water leaks and enabled the municipality to capture water meter recordings accurately and. A couple of direct digital marketing case studies in this chapter and a startup case study plus a small business marketing case study as well, to add more spice before we end this long list post. These are simple marketing now examples as well as ones.
A case study in effective marketing kyle mickalowski, augustana college mark mickelson, augustana college jaciel keltgen, augustana college abstract when ceo steve jobs announced in january 2007 that apple would be releasing a revolutionary. Do customer satisfaction and customer trust really serve as intervening variables. To portray the selfless and extraordinary stories of mai there from around the country, nivea came with up with moms touch campaign. To conclude, we suggest a specific method for using this book and its contents. Agencies 22 marketing agencies shared their top case studies. Aug 21, 2015 4 interesting digital marketing case studies 1. Identifying the target group and its passion are the backbone of success of social media marketing. Paul marcum, director of global digital marketing and programming, ge. Application performance monitoring and log file analysis. By its very nature this book was always going to be a subjective exercise. Case studies in marketing management and sales management. Bank of tucson institution bank of tucson a dd ress tucson, az w ebsi te. Epic list of online digital marketing case studies ninja.
Business undergraduate and mba students employed case studies from harvard university, thunderbird university and cranfield university uk for many years. The case studies below give some examples of social marketing and behaviour change projects weve worked on, ranging across our difference business areas. Jan 24, 2017 i dont like the word case study as it makes things sound very boring. How to generate small business leads learn search engine optimization, business blogging, social media marketing, and more to get found by more prospects and generate leads. Today, we strongly advocate an integrated strategy for internet marketing, and our case studies demonstrate our services level of success. So while your case studies can use one or the other, dont be afraid to. Having received over 70 case studies from 30 digital marketing agencies and brands, shortlisting was a tough task. Taking a closer look at a few case studies can help us all to get ideas and find our special strategy. This campaign was solely done with the aid of social media. Lecture notes marketing management sloan school of.
The installation of smart water meters in jansenville, in the eastern cape of south africa, has helped reduce water leaks and enabled the municipality to capture water meter recordings accurately and efficiently. See how brands are innovatingand driving impactwith their video marketing strategies on youtube. Pgn agency helps clients achieve and surpass their goals with websites, print and video. Using these publications and the internet research, add much to the learning of marketing management and sales management. I consent to netsearch digital marketing collecting my details through this form. Free download 43 best indian digital marketing case studies.
Case studies buckeye health plan cockn bull premium sodas nationwide arena hampton inn and suites escalante ohio chamber of commerce greater columbus sister cities international pacer health buckeye health plan buckeye health plan the backstory what started as a marketing consultation project has grown into. During the marketing meeting with mary wolk, assistant director for fitness, we determined that the crs fitness and wellbeing programs are running strong. The organizing team in silicon valley, in collaboration with the prime ministers foreign office, selected newzsocial as their social media marketing platf. Content marketing case studies simple marketing now llc. From targeting techniques, to contextual creative, to sixsecond video ads, learn how brands are building campaigns that deliver results with these case studies and interviews. What are the must read marketing case studies from india. These are case studies across varied services delivered from our end for industries in different countries. Time for action 2730 october 2010 in boston, ma, usa. Having learnt of the future conventional foods, they decided to.
Select any of the popular topics below to narrow your search. The case studies examined in this book build on a diverse range of real life situations, and enable students to decide on action based on real information and data. Free download 43 best indian digital marketing case. Oct 05, 2015 taking a closer look at a few case studies can help us all to get ideas and find our special strategy. Case studies not only lend powerful insight into how you can more successfully market your business, they also help you avoid costly, timewasting mistakes. Luxury is a necessity that begins where necessity ends this study concentrates on the integrated marketing communications plan of the greek company folli follie personal luxury products retailer and how it is implemented across international culture. Marketing case studies, online marketing real world examples. Lecture notes lists various lecture topics and case studies covered in the course along with class notes for some of the selected lectures. Naturally this isnt an exhaustive list not by a long chalk nor is it meant to be. Download pdf files of marketing management case studies. Whether customer stories exist in pdf format, on their own landing page, or in video form, customer case studies give your personas what they. They thought instead of doing a job, they will launch fresh vegetables in indian markets.
This article provides an overview of four case studies regarding different. The marketing society is a notforprofit organisation owned by its members, with over 2500 senior marketers. To that end, the following lists five great places to read free marketing case studies. The 2 major learnings from this case study of sony mobile are as follow.
The nursing case study pdf format template free is a well designed and well detailed sample case study template that uses a different design format to create the case study. Two hottest jobs today are marketing manager and sales manager. Case studies of successful social media marketing 1 abstract in recent years there has been a tremendous increase in the growth and popularity of social media networks. This collection of case studies accompanies the issues paper on marketmaking in the bioeconomy released by the european bioeconomy panel in october 2014. Management case studies private landowner, charlotte, vt ctrl click to go to case study charlotte prior to treatment, the wooded areas were very heavily infested with shrub honeysuckles and common buckthorn and a few plants of japanese barberry. The company also launched a massive marketing campaign, and generally. You can download them by adding your email across each case study and you will receive a link to.
Sample case studies marketing case study 1 marketing and distribution of mushroom sachin and virag are two enterprising youth. A marketing case study provides a detailed outline of the best practices in marketing and latest trends used by various companies in retailing, advertising, promotion, brand strategies etc. Top social media marketing case studies digital vidya. Mohamad rizan 1, ari warokka 2 and dewi listyawati3. Over the past 50 years it has emerged as one of the most influential drivers of marketing in the uk business community. The international management course was taught in two classes at an undergraduate business program. These digital marketing agencies identified a big opportunity for a client and used a combination of inbound marketing, seo and cro to create outstanding results. Using digital and social media marketing to increase client numbers using facebook and other social platforms to integrate your practice into your clients community is one of the cheapest and most effective ways to increase your profile. Regularly reading case studies is a great strategy for maximizing marketing success. Marketing case studies marketing management case studies. When its time to create new business case studies, marketing and. For more information on any of our previous work or your own requirement, please get in touch. Heres presenting the 43 best digital marketing case studies in india for 2015. I came from a big commercial bank with a large marketing.
Take a look and then drop us a line so we can start a conversation on what we can create together. Case study prime minister modi in california indias prime minister narendra modi visited silicon valley, california on september 2627, 2015. Here are a few marketing case studies that outline how it was done. And once youve narrowed it down to a few contenders, you might wonder what a reasonable price for a good agency is, or. Lawfirm captures search traffic in youtube 3 videos created view case study lead nurture campaign creates sales team engagement 60% funnel completion view case study lead scoring brings benefit to sales department 68 hot leads view case study startup builds leading white label app 27% monthly active users view case study local firm leads market with ppc campaign. However, all the case studies start with analyses of the companys environment and the industry within which it operates, on one hand, and the companys skills and competences, on the other external and internal analyses. Though it was determined that there were no major deficiencies in member participation, we were able to decide on marketing priorities for the spring 2001 academic semester.
Sure, you can tell potential customers your marketing team is the best at. Drucker said that any business enterprise has two and only these two basic functions. Ge case study presenting a vision to professionals and policymakers with linkedin we see linkedin in many ways as the top of the funnel for customer engagement. Described here are examples of marketing, inbound marketing strategy, content marketing and social media marketing that bring to life the spirit of simple marketing. A significant majority of people with access to the internet are active participants in these sites. I dont like the word case study as it makes things sound very boring.
Small business case studies hubspot inbound marketing. What attracts and keeps customers is the value offered by the company. Access thousands of our customer relationships online marketing resources here. A case can be focused on a specific issue whether technical, human, financial, marketing, competitive, or industrialrelated but it is important to note at the outset. Because not only do we love to see our clients succeed, it is further proof of how successful relationship marketing can be. Here are 8 content marketing case studies to show you a variety of goals, strategies, and achievements you may want to consider for your content marketing. The quality of success depends on how effectively a company or brand can leverage its unique competitive attributes through contents, campaigns, contests and interactions on. Oct 02, 2019 startups, small business and direct marketing case studies. If you need convincing, here are 32 b2b digital marketing case studies that prove the potental roi. Jan 08, 2010 download pdf files of marketing management case studies. One of our case studies nandan nilekani from infosys to politics was selected to be used for the 2010 international leadership association ila student case competition held at the 12th annual ila global conference leadership 2. Access thousands of our nonprofit online marketing resources here. Four case studies on corporate social responsibility sustainicum.
This is even available in the form of digital marketing case studies pdf. So, let me tell you two stories, one successful and one not so successful, case of companies trying to market their products in india. This real world case examines the career choices of a serial entrepreneur and the decision whether or not to enter into a network marketing organization. The pdf case study reads like a compelling news article, including titles like. Well, its time for another round up featuring some of the best digital marketing case studies that weve come across, showcasing twitter marketing case study, social media case study, content marketing case study, and more. Case studies from harvard business publishing add a reallife perspective to business courses around the globe. You must be an educator, a professional not taking a marketing analytics course, or a student with permission from your professor to get the case study solutions. The launch would become one of the most heralded technological product splashes apple, known for its masterful media buildup, had ever planned. The case studies were identified by members of a thematic working group established by the bioeconomy panel to provide inputs for the issues paper. The course content table below includes chapter content, case studies with supporting files, web resources, and relevant videos. The 25 case studies that follow are a sample of the best digital marketing campaigns of the past few years. A few months ago we put together a list of 126 traffic generation case studies and people loved it. In this post, we wil feature case studies in the areas of content marketing, social media marketingm social crm, social selling, linkedin marketing, and webinars.